Next-Level
Nicotine

Intelligent choices
for adult nicotine users.

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Get started with the hits.

CHOOSE YOUR OWN NICOTINE ADVENTURE WITH OUR MOST POPULAR FLAVORS AND STRENGTHS:

Choose your own
nicotine adventure:

GET STARTED WITH OUR MOST POPULAR FLAVORS AND STRENGTHS.

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Breakers
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Breakers 6-pack

$39.99

4mg / Espresso

Pouches
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Pouches 6-pack

$39.99

8mg / Mango

Gum
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Gum

$42.54

2mg / Berry Citrus

Gum
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Gum

$42.54

6mg / Mint

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Uniquely hydrating
nicotine pouches.

Discover Breakers
Take a break
through.

Uniquely hydrating
nicotine pouches.

Discover Breakers
Made for your nicotine routine.
Whether you use nicotine to enhance focus, boost your energy, or relax - there’s a Lucy perfect for you.
Always tobacco-free.
No matter how big the Lucy party gets, one thing’s for certain: tobacco will never be on the guest list.
Intelligently designed.
This modern nicotine landscape can feel like the Wild West - but we’re scientists, not cowboys.
Made for your new
nicotine routine.
Whether you use nicotine to enhance focus, boost your energy, or relax - there’s a Lucy perfect for you.
Always
tobacco-free.
No matter how big the Lucy party gets, one thing’s for certain: tobacco will never be on the guest list.
Intelligently
designed.
This modern nicotine landscape can feel like the Wild West - but we’re scientists, not cowboys.
Breakers

The Breakers.

Break up with your dusty gas station pouches. Discover a unique hydrating surprise inside every Breakers pouch.

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Choose Flavor & Strength
Pouches

The Pouches.

Lucy Pouches pack up to 12mg nicotine. They’re sure to satisfy even the most demanding nicotine routines.

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Gum

The Gum.

An old-school classic with upgraded flavor and texture. Nicotine gum for a new generation of chewers.

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Choose Flavor & Strength

Over 100,000 Happy Customers

“I love the product! Smooth and refreshing. The flavor last for hours and the burst of icy menthol from the capsule is extremely refreshing."
Christian R.
Verified Buyer
“A release of minty flavor is unleashed upon biting the small capsule. Wonderful taste that lasts for hours. 8mg is a perfect amount for me!”
Brian H.
Verified Buyer
“Some of the best pouches I've had, especially the Breakers. You can get more flavor by popping the center whenever you please.”
Marcus V.
Verified Buyer
“In my opinion, LUCY is the best out of any other pouch I’ve tried. I love flavors and how long it lasts, and the package is very comfortable to use”
Tanya K.
Verified Buyer
“After you try a Wintergreen LUCY you will never want any other nicotine pouch! Trying to switch back to a Z** made me gag! LUCY all the way!”
Austin P.
Verified Buyer
“LUCY feels better in your lip even after you take them out. Less of a chemical flavor, and the effects last longer than any other pouch I’ve used.”
Brandon P.
Verified Buyer
“This nicotine gum is so much better than standard brands. I love the long lasting flavors, which taste like regular gum with more pizazz!”
Alix C.
Verified Buyer
“Love the mild pick-me-up of LUCY Gum way more than sugar & caffeine. A microdose nootropic that keeps me humming along all day!”
Kelly S.
Verified Buyer
“Very pleased with the Lucy gum. Not stiff to chew and provides an excellent amount of nicotine. Flavors thus far are all pleasant tasting."
Gail S.
Verified Buyer

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Breakers

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Pouches

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Gum

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